What's the difference?

Certified Business Valuation performed by a Certified Valuation Analyst (CVA) provides an objective, defensible, and detailed assessment of your business’s true worth.

Unlike a broker’s informal opinion of value—which is often based on general rules of thumb or market comps—a CVA follows rigorous financial standards, complies with IRS and legal guidelines, and can be used in tax planning, litigation, divorce, partner buyouts, and formal exit planning

.Here’s the difference....

🔍 Depth & Accuracy

A CVA dives deep into your financials, risk profile, growth potential, industry benchmarks, and cash flow—not just surface-level estimates.

⚖️ Credibility

CVAs are recognized in court, by CPAs, wealth managers, and the IRS—making them invaluable in legal and financial planning.

📈 Strategic Value

A certified valuation shows you what drives or reduces value, giving you a roadmap to increase your business’s worth before a sale.

🏷️ More Than a Price Tag

A broker’s opinion tells you what the business might sell for today. A CVA tells you what the business is worth—and why.